Courses

A more detailed outline of what we are going to do in our presentation about "Causes for Oil Price Fluctuations".

Production/Reserves
Demand/Consumption

• Oil consumption today versus 10 years ago

Export vs. Import

Influences

• US --> demand --> price increase

• Putin --> oil used as a threatening weapon

• West Africa --> suppression (Angola, Nigeria, )

• OPEC and U.S.

factors influencing oil prices

• technological development

• Canada oil sands --> would only be profitable to refine oil when minimum of $25/barrel

• U.S. oil shale reserves and their exploration

• storage of oil

• Demand (China and India) --> Economical development

In Event Marketing, the project assigned was to create an event (theoretically) at our campus to introduce a product/service that is not yet widely available in the target market.

Here is the report on the event, which will be presented today .

Interact With Your Health!

What my group chose to do in the international economics course. It is still a little broad and at the very beginning stages:

Topic: "Why do oil prices fluctuate?"

Examples (since 2000):

• 9/11 + Iraq War
• Chavez/ Putin
• 2006 fluctuations

We decided to concentrate on recent events when talking about that.

Here my analysis of the painting "Raboteurs de Parquets", that I have to hand in tomorrow.

In global marketing, we have to present a SWOT (strentghs, weaknesses, opportunities, threats) and a PEST (political, economical, socio-cultural, technical) analysis today. We chose the Vélib concept (bike rental programme introduced in Paris previous summer) and we will introduce it in Miami.

The Report: Vélib' in Miami

As part of my scholarship agreement, I am going to tutor twice a week in Marketing and Maths. I will start this Friday.

Global Marketing is not International Marketing! That was one thing that I learned today, knew before, but never realised that there was a real difference.

So Absolut Vodka is an International company whereas McDonald's is a Global one. So much for that clarification.

Our group (a global or international one?) has to choose a product (not a service) "in your "home" market that could be exported to a foreign target market. This must be a product not yet available in the target market."
The first thing that came to my mind was " Where is home?". The second thing and the first idea for a product that came to mind was "Absolut Cut".  The first question would lead too far and the second thought doesn't even exist in Europe.
Someone suggested Penaten Creme (our favourite so far for soft baby bums); other ideas are:

• Hydrofugal Deodorant
• Aussie Shampoo product line
• Roggenbrot
• Mineral Water (Gerolsteiner?)
• Coke zero
• Tempo tissues (I was getting really frustrated on the other side of the Atlantic)
• Käthe Kruse dolls

Maybe, you, my audience, have more ideas (no beverages and foods please), among which one will be the one, that will keep us motivated in making the product work?

Thank you!